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(Matt Marton) After more than 50 clinical trials, research found those who smoked VLN cigarettes saw a 50% reduction of cigarettes per day after 20 weeks, a reduction in cravings and withdrawal symptoms and more smoke-free days and quit attempts, the company said in a statement

*Based on the totality of evidence available for IQOS in comparison, range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette